Media is essentially anything that helps communication. Traditionally, news and entertainment media has been a one-way channel, for example, you would turn your radio or television and sit in front to see whatever they show you. Later on, things started to change with the onslaught of the range of schedules being published regularly, one could select when they wanted to
see what the media wanted to show. Now, things have changed alot. Media is no more only about consumption. It’s a 3-way communication, not one way anymore.
Now, people want to consume, produce and share – a complete package. For instance, now various news televisions have websites where people can not only consume information about news and happenings the world over, but also comment on the same. They can also share the same news with their friends and social circles through various social networking websites such as facebook or even twitter it.