Self-branding is becoming increasingly important in today’s world. It’s one of the ways through which people can learn to recognize and differentiate you not only based on your skills and expertise, but also by your style, achievements and relationship over time.
It’s a way to create your own tribe, a group of people who know you, trust you and believe in you. As we become more connected through the digital revolution, the more options everyone would have to buy products and services and for just about anything we can think of. The winner would be those who have developed the trust to deserve a share of the attention of prospective customers in the new economy.