Learn to Say No

One of the important management lessons is to learn to say no. It’s not about being rude, it’s not even about being selfish and it’s definitely not about lack of initiative. Time is an important resource and for most of the people, it seems to regularly fall short of the required mark – quite often it is because of the fact that you take so many things on us that we are not supposed to take up.

Saying No when needed is a Management Need

Saying no politely is not that difficult. It’s about understanding the requirements and putting those against prior commitments to assess if its doable without significantly hurting other things on the plate. It’s not as difficult as it might look in the beginning, but the key is to do this gracefully and accept that some people will not like this change in you, whenever you begin.

You – the Brand

Self-branding is becoming increasingly important in today’s world. It’s one of the ways through which people can learn to recognize and differentiate you not only based on your skills and expertise, but also by your style, achievements and relationship over time.

You – the Brand

It’s a way to create your own tribe, a group of people who know you, trust you and believe in you. As we become more connected through the digital revolution, the more options everyone would have to buy products and services and for just about anything we can think of. The winner would be those who have developed the trust to deserve a share of the attention of prospective customers in the new economy.

Global Demographics

The way the world operates has changed a lot in the last 100 years, a lot of which can be attributed to how things have changed due to incremental and revolutionary technologies. People are now living healthier, longer lives in many of the world’s advanced countries. With the rapid diffusion of knowledge and spread of technological research, we would see this trend grow. Think about our world. Wikipedia has this interesting table of global population breakup of top 10 most populated countries:

Top 10 countries with largest population


Notice how the top 3 countries in the world constitutes around 40% of world population. “Approximately 4.06 billion people live in these ten countries, representing around 58% of the world’s population as of April 2012.”

4 out of the 7 billion people live in 10 of the 196 countries. This would have implications on how marketing is done, where power circles of tomorrow would flourish and what trade balance will be like.

Moreover, 3.27 billion people form the current global labor force. With the median age of 28, the world will choose the products it will consume and the services it will pay for.

The World Demographics


Political leaders, businesses, marketers with a global outlook will only be ahead of the game if they understand this global demographic. Increasingly, the world is becoming so interconnected that almost anyone expecting to do meaningful work for the networked economy needs to take note here.