The right question to ask is not what do you do, but what do you do differently that others can’t easily replicate and consumers will keep on valuing high. Answer this well, and you’re good to go.
Life comes with a great deal of variety: variety of people, places, things, activities, etc. etc. and sometimes it is mind boggling how attached one becomes to certain things or people that it’s very difficult to let go. In businesses as well, there are instances where founders or product innovators or brand managers have seen their company/product grow over the years and face the different winds of all the different seasons. It is these ups-and-downs that make the person so much attached to the product that he cannot imagine letting it go, even after the product lifecycle is far beyond over.
Unlike life, businesses need emotions to the extent they push overall growth and in some circumstances, the only option is to let go of the product. To sum up, for life’s major decisions, one should mostly think beyond brains and for business’ major decisions, one should always think with brains!