Where’s Your Audience?

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So yesterday evening in the downtown area of Karachi City, this man brought a van with huge speakers put on to it, and started protesting on the mike while passing through the busy Saddar streets. Throughout the speech, he was protesting against government and telling what the government ought to do about one particular case.

However palatable the reasoning and arguments might have been, he could not even attract ears of even flies around there. It is important to make a well-put case forward, but much more important to know where to put it. The only value that guy created was nuisance value. No value addition.

Alternatively, if he had spent the same amount of money that went in preparing that van, renting the sound system, making other logistics arrangements into preparing a fora where government officials could be approached and petitions could be filed to the relevant authorities in the government, the efforts could have borne some fruit.

The difficulty in doing the thing right is the fear that it would go past unnoticed by the majority, but really, is  that attention even worthwhile? Keep doing things the right way and the right people would notice. After all, isn’t that what you wanted in the first place?